Team Convoso headed to Vegas last week to attend the nation’s leading performance marketing conference–LeadsCon 2017.
The conference touched on topics including: new techniques in content marketing, how to rethink the way leads are defined, the ins and outs of compliance, how to creatively drive lead acquisition, mobile conversions, and many more!
“Compliance is a hot button issue given the space that lead vendors and suppliers operate in.” Said Convoso’s lead Sales Consultant Juan Rivera, when asked which topic was most popular amongst LeadsCon attendees. “With President Trump in office, there's ambivalence about any leniency to current regulations. There was lots of debate about whether we will see a ‘tightening of the noose’ on data generation and calling, or if his administration will herald in a new opportunity for exemptions on TCPA rules in favor for big data.”
LeadsCon boasted a roster of over 2800 expert attendees in the performance marketing and lead generation industries, and Convoso made the most of it! The team was able to connect and network with some of the top leaders and made some wonderful new friends.